Elastine Brand Review: Korean Hair Care for Cleansing and Conditioning

Elastine is a Korean hair-care brand from LG Household & Health Care, also known as LG H&H. Introduced in 2001, the brand brings skincare-inspired thinking to hair care, with products developed around different hair conditions and needs. Its approach includes both cleansing and the way hair looks and feels after washing.

Korean Beauty Mart currently lists a Deep Moisture shampoo-and-conditioner set and an 855ml Protein Clinic shampoo.

Effectiveness and Value

Elastine is worth considering for a cleansing and conditioning routine. Shampoo cleans the scalp, while conditioner helps moisturise, detangle and improve manageability. Choose products that suit your hair type and how it feels between washes. The Deep Moisture set offers two routine steps at a lower initial price. The 855ml Protein Clinic shampoo provides a larger shampoo format: at ৳2,700, it costs approximately ৳316 per 100ml. Compare quantity alongside formula and suitability when assessing value.

Ingredient Focus

KBM’s Deep Moisture set listing highlights:

• Phyto keratin: Listed as hydrolysed soybean protein and black soybean extract in the set’s conditioning-focused ingredient information.
• Avocado extract and coconut oil: Named alongside other oils in the softening-care description.
• Ceramide NP: Included among the ingredient highlights.
• Additional conditioning ingredients: Argan, jojoba, moringa and olive oils, plus shea butter and honey extract.

Check the shampoo and conditioner labels individually for their complete formulas. LG H&H also positions its broader Protein Clinic range around protein-focused hair conditioning. Match the exact variant when comparing ingredients, as the range includes different products and formulas.

Packaging and Presentation

The 855ml Protein Clinic Damage Care Shampoo is pictured in a transparent golden-amber bottle with a black pump and prominent Protein Clinic lettering. Its large pump format suits a regular bathroom routine, although the bottle is less convenient for travel.

Featured Elastine Products at Korean Beauty Mart

KBM listed these two options when checked on 19 October 2026. Prices and availability may change.

Product	Size information	Listed price	Product focus
ELASTINE Deep Moisture Shampoo+Conditioner (Set)	50ml listed size; confirm individual bottle volumes	৳1,200	Paired cleansing and conditioning steps.
Elastine Protein Clinic Damage Care Shampoo	855ml	৳2,700	Large-format shampoo in the Protein Clinic range.

The set page states 50ml without clearly identifying whether this applies per bottle or to the complete set. Confirm its contents before ordering.

How to Use Elastine Hair Care

Step	Directions
Wet	Thoroughly wet your scalp and hair.
Shampoo	Follow the pack directions and gently cleanse the scalp.
Rinse	Rinse the shampoo out thoroughly.
Condition	Apply conditioner according to its label and your hair type, then rinse as directed.
Dry	Gently absorb excess water with a towel or T-shirt. Avoid rough rubbing.

For fine or straight hair, concentrate conditioner on the ends. Dry or curly hair may benefit from conditioning through the lengths.

 Pros &  Cons

Pros	Cons
An established Korean hair-care brand from LG H&H.	KBM currently offers a small Elastine selection.
The Deep Moisture set pairs shampoo with conditioner.	The set’s size information needs clarification before purchase.
An 855ml shampoo option for regular use.	A large bottle is bulkier for travel and costs more upfront.
Ingredient highlights help shoppers compare products.	Check the bottles for full formulas; the set page provides highlights.

Brand and pack details are based on the published company and retailer information.

Why Choose Elastine?

Consider Elastine if you want a straightforward Korean hair-care routine built around cleansing and conditioning. Choose the paired set for both steps, or the larger shampoo to use with your preferred conditioner. Explore Elastine at Korean Beauty Mart to compare current pack details and prices.

Frequently Asked Questions

1. Is Elastine a Korean brand?

Elastine is a Korean hair-care brand from LG H&H. The company’s brand page dates its introduction to 2001.

2. How do the two Elastine listings at KBM differ?

Deep Moisture is listed as a shampoo-and-conditioner set. Protein Clinic Damage Care is a standalone 855ml shampoo. Choose according to whether you need both routine steps or shampoo alone.

3. Can I use Elastine shampoo every day?

Match wash frequency to your hair type and how quickly your scalp becomes dirty or oily. Follow the product directions and assess comfort between washes.

4. Do I need conditioner with Protein Clinic shampoo?

Conditioner provides a separate moisturising and detangling step. Use one suited to your hair type after shampooing, following its application and rinsing directions.

5. What are the Elastine prices at KBM?

On 19 October 2026, the Deep Moisture set was listed at ৳1,200, and Protein Clinic Damage Care Shampoo 855ml at ৳2,700. Check current prices before ordering.