I’m From Brand Review: Korean Rice and Mugwort Skincare

I’m From is a Korean skincare brand built around botanical ingredients, Korean heritage and modern formulation. Its official brand story emphasises finding suitable growing regions and combining natural ingredients with skincare technology. Rice and mugwort are central themes, with products ranging from cleansers to toners, serums and moisturisers.

Korean Beauty Mart currently lists 14 I’m From options, including regular and mini sizes across several ingredient ranges.

Effectiveness and Value

I’m From offers different textures for different routine steps. Rice Toner provides a milky layer after cleansing, Mugwort Essence offers a watery conditioning step, and Rice Cream provides a richer moisturising finish. Choose according to the texture and level of moisture you prefer. Mini sizes offer a lower starting cost. KBM lists Rice Toner 30ml at ৳799, compared with 150ml at ৳2,100. The larger bottle costs approximately ৳14 per ml, versus ৳26.63 per ml for the mini.

Ingredient and Formula Focus

• Rice Toner: The official Korean formula lists rice extract, rice bran extract, niacinamide and glycerin. It is positioned around a hydrated, radiant-looking finish.
• Mugwort Essence: The current official 150ml declaration lists water, mugwort extract and 1,2-hexanediol. The brand positions this lightweight essence around soothing and hydration.
• Rice Serum: Combines rice germ ferment filtrate with ingredients including niacinamide, glycerin, squalane and panthenol in the published Korean formula.
• Rice Cream: Lists rice bran water, glycerin, shea butter, panthenol and Ceramide NP. Its denser texture makes it an option for shoppers who prefer a more substantial moisturising step.
• Mugwort Gel Cleanser: A rinse-off gel cleanser with glycerin, mugwort extract and mugwort oil in its official formula. Check the ingredient list if you avoid aromatic plant oils.

Formulas and declarations can vary between versions and markets. Match the current bottle’s label when comparing ingredients or extract percentages.

Packaging and Presentation

I’m From’s packaging gives each ingredient range a distinct identity. The official Rice Toner image shows milky liquid in a clear bottle with a beige cap and an ivory label. The newer Mugwort Essence image shows an opaque ivory bottle with a dark green cap and green lettering. Local packaging may differ by batch or renewal.

Featured I’m From Products at Korean Beauty Mart

These five selected products were listed on 22 October 2026. Prices and availability may change.

Product	Listed size	Catalogue price	Main role
Rice Toner	150ml	৳2,100	Milky toner after cleansing.
Mugwort Essence	150ml	৳2,300	Lightweight conditioning essence.
Rice Serum	30ml	৳2,100	Serum before moisturiser.
Rice Cream	50g	৳2,300	Richer moisturising finish.
Mugwort Gel Cleanser	150ml	৳1,500	Rinse-off facial cleansing.

Prices and sizes follow KBM’s current catalogue; product roles follow the published product descriptions.

How to Use I’m From Skincare

Step	Directions
Cleanse	Lather Mugwort Gel Cleanser with wet hands, massage gently over a wet face, then rinse thoroughly.
Tone	Shake Rice Toner to mix the contents, then apply with clean hands or a cotton pad.
Add essence or serum	Pat Mugwort Essence onto skin after toner, or apply Rice Serum before moisturiser. Choose the steps you need.
Moisturise	Spread a suitable amount of Rice Cream evenly over the skin.
Daytime finish	Follow your morning skincare with sunscreen, using its pack directions.

The cleanser, toner, essence and cream steps follow the brand’s published directions.

 Pros &  Cons

Pros	Cons
Distinct ingredient ranges make products easier to compare.	A shared ingredient theme does not mean every formula feels the same.
Watery, milky and richer textures offer different routine options.	Layering several hydrating products adds cost and may be unnecessary.
Mini sizes provide a lower upfront purchase price.	Minis cost more per ml than the compared full-size Rice Toner.
Official pages publish formula information and directions.	Older and newer versions may have different declarations; check the pack.
Mugwort Gel Cleanser offers a gel cleansing format.	Its published formula includes mugwort oil, which may not suit every preference.

Why Choose I’m From?

Consider I’m From if you enjoy skincare organised around recognisable botanical ingredients and clearly defined textures. Choose Rice Toner for a milky layer, Mugwort Essence for a watery step, or Rice Cream when you prefer a richer finish. Explore I’m From at Korean Beauty Mart to compare current products, sizes and prices.

Frequently Asked Questions

1. Is I’m From a Korean skincare brand?

Yes. Its official website states that its products are made in Korea and describes an approach rooted in Korean ingredients and heritage.

2. How do Rice Toner and Mugwort Essence differ?

Rice Toner is a milky toner containing rice ingredients and niacinamide. Mugwort Essence is a watery essence built around mugwort. Choose according to formula preference and the texture you want after cleansing.

3. Do I need Rice Toner, Mugwort Essence and Rice Serum together?

You can choose the steps that suit your routine. If you use all three, apply toner first, then essence and serum, followed by moisturiser. Adjust the number of layers to your skin’s comfort.

4. Is I’m From cruelty-free and vegan?

The brand’s official sustainability page displays a PETA Cruelty-Free mark, and its official Mugwort Gel Cleanser description identifies that formula as vegan. Check vegan suitability for each individual product.

5. What are I’m From prices at KBM?

On 22 October 2026, the five featured products ranged from ৳1,500 to ৳2,300. Rice Toner’s separate 30ml mini was listed at ৳799.